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FITBIT X RED, WOMEN'S HEALTH, ELLE

Worked as editor and creative content lead across multi-channel 'One Goal, One Month' campaign.


- Came up with video concepts, wrote video scripts and recruited talent. Collaborated with art, video and digital design teams to shoot and edit videos and create all social content.

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- Commissioned writers to create shoppable digital articles, edited copy and worked with art team on in-article visuals.

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Fitbit x Red, Women's Health, ELLE: Work

DIGITAL ARTICLES

Fitbit x Red, Women's Health, ELLE: Text
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I TRIED 4 TRICKS TO BOOST MY ENERGY LEVELS AND THIS IS WHAT I LEARNT

ELLE

I TOOK ON A 30-DAY HEART HEALTH CHALLENGE — HERE'S WHAT HAPPENED

Women's Health

I TRIED 4 METHODS TO IMPROVE MY SLEEP... THIS IS WHAT WORKED

Red

Fitbit x Red, Women's Health, ELLE: Work
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6 SURPRISING BENEFITS OF TRACKING YOUR MENSTRUAL CYCLE

ELLE

SHOULD YOU BE ALIGNING YOUR WORKOUT WITH YOUR MENSTRUAL CYCLE?

Women's Health

7 REASONS TO PLAN YOUR TO-DO LIST AROUND YOUR MENSTRUAL CYCLE

Red

Fitbit x Red, Women's Health, ELLE: Work

SOCIAL VIDEO

Fitbit x Red, Women's Health, ELLE: Text
Engagement Post
Social Video
Instagram Stories
Longform Video
Fitbit x Red, Women's Health, ELLE: Video
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