FIAT X COSMOPOLITAN, ELLE

Worked as editor and creative content lead across 360 'Break The Mould' campaign, which focused on rejecting societal norms and celebrating spirited non-conformity.

- Came up with video concepts, wrote video scripts and recruited talent. Worked closely with art, video and digital design teams to shoot and edit videos and all social content.

- Oversaw ideation process for print pages; commissioned and edited writers to create content and collaborated with art team on design and layout.

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- Social videos were amongst our top 5 highest performing branded videos ever on both Cosmopolitan and ELLE.​